In 2019, the concept for the Lamborghini Huracán Sterrato was unveiled. In 2023, it’s going to market. But will the self-proclaimed first V10 super sports all-terrain vehicle be a game changer or total flop? It’s a question people ask about the Porsche 911 Dakar, the brand’s off-road model of its classic 911 sports car.
Internally on our company Slack channel, the first impression of the Sterrato was mixed at best.
“Soooo, like a Subaru Outback with no storage and a 1,000 HP?,” wrote Iron & Air’s co-founder, Gregory George Moore.
Later adding:
“So they have a hyper-fast SUV made for the street and a hyper-fast track car made for the dirt. Got it. Unless you’re trying to jump the car from one mountain top to another, then this might not be the best tool for the job of off-roading. But I can’t WAIT to see all the dummies with more money than brains beat these things up on a trail. Much entertainment is incoming. Imagine trying to insure one of these things!?”
Chris Hunter, former editor-in-chief of BikeEXIF, chimed in:
“I got overtaken by a Huracan the other day while driving to Auckland; it was insanely fast (and loud). Over here, those things cost as much as a small house.”
Moore then mused about the presumably insane cost of maintaining a Lamborghini all-terrain vehicle:
“This flies in the face of any practical off-roading vehicle wisdom. Generally, one would want something that’s easy to fix, has parts availability, and have those parts be affordable for ideal off-roading. Won’t be long before we have reels and clips of some guy absolutely totaling one of these.”
The brand execs don’t appear to be concerned about naysayers, though. Automobili Lamborghini’s Chief Technical Officer said in a press release:
“The Sterrato is one of the projects closest to my heart,” comments Rouven Mohr, Automobili Lamborghini’s Chief Technical Officer. “[It] started with the idea of creating a car halfway between the Huracán and the Urus. The goal was not so much to create an off-road vehicle but rather an unprecedented super sports car for all surface conditions. So we then built the prototype, a truly incredible car: a lot of fun to drive on dirt roads and with a true rally set-up. Now, I’m proud to see the birth of the definitive version …”
Maurizio Reggiani, current VP of motorsport for Lamborghini, was heavily involved in the developmental stage of the Huracán Sterrato when he served as Chief Technical Officer.
“My team worked on that car to create a laboratory on wheels, installing off-road solutions with higher ground clearance,” he said. “The first time had the chance to drive it, I immediately realized how much fun this unexpected super sports concept could be.”
While many specifics remain under wraps, we know the Huracán Sterrato will feature a V10 engine, the aforementioned adjusted ride height (something it shares with the 911 Dakar), front LED lamps, and a roof rack.
Speculation on the starting pricing ranges anywhere from $200,000 to $250,000 and up. Of course, at this point, it’s just that — speculation.
