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Iron & Air Acquires Bike EXIF

Iron & Air Acquires Bike EXIF

Bike EXIF Joins Iron & Air Media

The next leg of the journey starts here.


October 23, 2020 | Official Press Release Here. 


Iron & Air Magazine began as a way to find like-minded individuals by highlighting motorcycle culture in a new and unique way. Fast-forward 9 years, 41 issues, and 750,000+ engaged fans later and it's clear we've succeeded in finding a few people to ride with us. 

Over the past decade, we’ve sought to tell the most unique stories behind the machines that unite us. Our commitment from day one has not wavered: to create a place for others to discover new facets of this culture, and to be inspired to chase and create stories of their own. In our pursuit, we too found ourselves gravitating toward others with the same goals in mind. One of these individuals was Chris Hunter from Bike EXIF

Chris Hunter started Bike EXIF twelve years ago with a similar purpose in mind. A curiosity grew into a full-time job, and through Chris’ passion and commitment to quality, Bike EXIF is now the number one site on the internet for custom motorcycling. Over 1 million people each month visit the site to see the latest in custom creations from the world’s premier builders. 

Today, we are excited to share that Bike EXIF is now a part of Iron & Air Media. With both brands sharing similar ideals, tastes, and aspirations toward elevating the best aspects of motorcycle culture, it was clear this move was the right one to make. Our combined mission will be to deliver the premium analog and digital experience to motorcycle enthusiasts while connecting custom builders, motorcycle manufacturers and brands to a passionate audience of millions. 

Both brands will continue to operate independently, with Chris still leading the charge on the Bike EXIF as Editor-in-Chief and Wes Reyneke as Senior Editor. Readers and fans will benefit from the combined efforts of Iron & Air Magazine and Bike EXIF – two properties built by motorcyclists with the goal of creating content, products, and experiences specifically tailored for a diverse audience of enthusiasts. 

We want to thank everyone for their support and the overwhelmingly positive response we have received from the community thus far. We can assure you, the ride only gets better from here. 

Here’s to the motorcycle and the places it takes us. 


Adam Fitzgerald & Gregory George Moore
Co-Founders, Iron & Air Media 


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