In 2018, Alta Motors shut their doors suddenly. In a frenzy, employees ran around, grabbing parts — a likely attempt to salvage any hope of seeing their labor of love put to its intended use before being sold for scrap. But what lead to the demise of one of the greatest electric motorcycle manufacturers of our time is a complicated story — a cautionary tale for any startup with too much invested in the product and not enough in understanding the potential pitfalls of business. Ryan from Fort Nine does an excellent job at exploring the timeline of events. Watch the video above for the full story and follow Fort Nine at the link below.
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