Because it changes how you THINK about your work. It changes WHY you work, WHAT you make + even WHO you work for. When your work is a gift, your goal is no longer to satisfy a boss or a client - or even to gain a paycheck. YOU NOW WORK TO MAKE YOUR SELF HAPPY. And in turn speak directly to your audience. Because you now give them something of VALUE - a piece of yourself.
Much thanks to Chris at Refueled Magazine for sharing this.