I have always been fascinated with process. I love those "How It's Made" shows, or seeing a builder take raw sheets of metal and form them into masterful tanks and fenders. It's incredible. Process is so important to understand in order to truly appreciate the things we hold and use – even the things we see.
While working on a recent poster design for a collaboration between Iron & Air and Dime City Cycles, I noticed my design unintentionally starting to take on a form and feel reminiscent of legendary designer/typographer, Saul Bass. For those of you that don't know the name, you surely know the work. Bass created countless movie posters, title sequences, logos and more from the early 50's to the late 80's. Though the similarity was unintended, I must have drawn it up from my inner psyche and there it was staring me dead in the face. Because I knew I didn't bite it on purpose, and it wasn't copied from anything that actually existed, I decided to keep rolling with it. I mean, Bass was the fucking man.
Prior to this, the early stages of the poster had me struggling. What I was stoked on, others were not – my wife included (she's brutally honest). So I pressed on – through frustration and exhaustion – to come up with a design I felt strong about, which was the design I mentioned above (you'll get to see it soon). After some tweaking with Brett and getting the verbiage locked in, we both had that "hell, yeah" moment and that was it.