Manifesto

Today's newsstands are cluttered with publications that are desperately seeking to fight the current which draws them closer and closer to the untimely death of printed media. Modern magazines have allowed design and rich editorial content to succumb to advertiser dollars and corporate giants, cramming as much paid content into each issue only to find their readers drifting further and further away. Once a source of individual freedom, our social streams are now cluttered with useless noise and advertising 24 hours a day.  Technology has our cars telling us where to go and how to get there and our phones hold more information than a public library. We long for escape and the pursuit of freedom from the life that has been created around us. This desire has us breathing new life into vintage machines, learning to live with less, and striving to cut out the noise that has filled our televisions, radios, websites and magazines for so long.

We are an independent publication of a different kind, printed media that brings back a simpler, more visceral experience that so many have longed for and pays homage to the lifestyle that strives to do the same through the love of vintage motorcycles and the culture surrounding them. 

We connect our readers and the subject matter in a way that no other vintage motorcycle magazine has done before – through well crafted storytelling and a visual experience in the form of world class photography and clean, well thought out design. We've cut through the noise, removed the uneccessary elements and left the reader with a magazine that could only be put together by an independent publisher with one goal in mind: producing the magazine that we would want to read ourselves.